Notes on websites & marketing
Practical guides, video lessons and real numbers from my projects: websites, Tilda, Google Ads and Yandex Direct, SEO, analytics and AI.
How to send a beautiful email newsletter from Mail.ru without Mailchimp or SendPulse
Build the email in Tilda's builder, grab the HTML and send it from your own mailbox through Thunderbird. Free and without any verification.
Video
Audience research for a website that sells: pains, fears and desires
How to define your audience, analyse competitors, find customer needs and shape a strong offer before development begins.
Video
Where freelancers can find clients: the methods that work
Freelance platforms, social media, a personal brand, a portfolio, networking and referrals: how to land new projects and stop losing orders.
Video
Don't build a website until you've done this market research
The site's goal, competitor analysis, unpacking the product and studying demand and the audience: my process before development, plus a spreadsheet template.
Video
How a beginner can land their first web design client
First steps in the web design business: where to find clients, how to stand out in a crowded market and why selling matters.
Video