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Marketing & businessVideo

Audience research for a website that sells: pains, fears and desires

How to define your audience, analyse competitors, find customer needs and shape a strong offer before development begins.

I show how to run market research before building a website that sells.

What we cover

  • how to define your target audience;
  • how to analyse competitors;
  • how to uncover customers' needs, pains and fears;
  • how to shape a unique selling proposition;
  • how to gather and interpret data to make informed decisions and build a site that converts.
Marketing & business

How to send a beautiful email newsletter from Mail.ru without Mailchimp or SendPulse

Build the email in Tilda's builder, grab the HTML and send it from your own mailbox through Thunderbird. Free and without any verification.

Video
Marketing & business

Where freelancers can find clients: the methods that work

Freelance platforms, social media, a personal brand, a portfolio, networking and referrals: how to land new projects and stop losing orders.

Video
Marketing & business

Don't build a website until you've done this market research

The site's goal, competitor analysis, unpacking the product and studying demand and the audience: my process before development, plus a spreadsheet template.

Video