Blog
Notes on websites & marketing
Practical guides, video lessons and real numbers from my projects: websites, Tilda, Google Ads and Yandex Direct, SEO, analytics and AI.
How to send CRM data to Yandex Metrica and see real sales from your ads
Ads learn from any lead, not from real customers. Here's how to use the Client ID to send real deal stages to Metrica: contract, payment, sale.
Video
How we cut a driving school's cost per lead 2-3x with proper analytics
Leads cost ₽6,000-8,000 and the ads were learning from fraud. We connected Metrica, Direct and AmoCRM, and the cost fell to ₽1,500-3,000 as enquiries grew.
2 min read
How I write marketing reports for clients
No slide decks or Excel: one Telegram message with key numbers, conclusions and a plan. 10-20 reports a month in 2-3 hours.
1 min read
Setting up Google Ads conversions with Analytics and Tag Manager: a complete guide
A detailed video guide, from creating GA4 and GTM to sending conversions to Google Ads and Yandex Metrica. The one that would have saved me weeks of searching.
Video