Setting up Google Ads conversions with Analytics and Tag Manager: a complete guide
A detailed video guide, from creating GA4 and GTM to sending conversions to Google Ads and Yandex Metrica. The one that would have saved me weeks of searching.
I recorded a detailed guide to setting up Google Ads conversions with Google Analytics and Tag Manager. If I'd found it back in the day, it would have saved me weeks of hunting for the right information. Enjoy, and here's to big sales!
What's in the video
- 00:00 Intro
- 01:10 How the analytics setup fits together
- 02:05 Creating Google Analytics
- 04:30 Creating Google Tag Manager
- 05:12 Installing the tag on the site
- 06:45 Linking Analytics and Tag Manager
- 10:00 Turning on the right settings in Analytics
- 10:49 How a conversion is created in Tag Manager
- 15:09 Learning to debug conversions
- 19:00 A "Thank you" page conversion
- 22:28 A JS event conversion
- 26:54 A video view conversion
- 29:55 A button click conversion
- 32:45 Sending conversions to Google Ads
- 34:08 Conversions from Analytics to Ads
- 37:30 Conversions from Tag Manager to Ads
- 42:40 Installing Yandex Metrica via Google Tag
- 44:40 Passing conversions from Google to Yandex
Extra materials
The JS event for form submissions on Tilda:
^submit_form\d+$
A template for sending an event to Yandex Metrica via Google Tag Manager (be sure to wrap it in a script tag):
ym(69525151, 'reachGoal', '60sec')
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