Zona Klimata

About the company

Zona Klimata supplies, installs and services ventilation and air-conditioning systems in Moscow and the region.

Goals

1. Build a website from scratch.
2. Bring in new clients.

What we did

• Pre-project work: gathering information about the company, competitor and audience analysis.
• Site wireframe and copywriting.
• Design and development, plus an admin panel.
• Analytics and SEO.
• Setting up and running ads.
• Ongoing website support.

We launched Yandex Direct and use every suitable campaign type: search, display, smart campaigns, pay-per-conversion campaigns and more. They reinforce each other, and careful optimisation and management get them to their targets.

Results over 3 months

• 302,678 ad impressions;
• 2,469 unique visits;
• 28 form leads;
• 46 calls;
• 120 unique visits to the contacts page.

The budget is limited, so we don't chase clicks: we bring in visitors from the most targeted queries. We still follow this strategy today.

An example ad:

Website

Project team

• Yaroslav Yasinsky: development, project management and marketing
• Evgenia Lis: design