All work
Case study

Wings chess school

A new website and ads for an online chess school: 2,400+ trial lesson sign-ups and 4,000+ visitors a month.

Client
Крылья
Services
Wings chess school

About the school

Wings is an online school that teaches chess to adults and children.

Goals

  1. Refresh the website design.
  2. Attract new students through the website and ads.

What we did

  • Pre-project work: gathering information about the school, competitor and audience analysis.
  • Site wireframe and copywriting.
  • Design and development, plus an admin panel.
  • Analytics and SEO.
  • Setting up and running ad campaigns.
  • Ongoing website support.

Results

Every month the site gets more than 4,000 unique targeted visitors.

The website and ads brought more than 2,400 trial lesson sign-ups, not counting calls and messenger messages.

Project team

  • Yaroslav Yasinsky: development, project management and marketing
  • Evgenia Lis: design