Spectr

SPECTR installs low-voltage, security and fire-alarm systems and electrical wiring for government buildings, residential complexes, shopping centres, warehouses, offices and restaurants. The company needed a modern corporate website that does more than list services: one that makes it easy to run targeted ads for each line of business.

The goal

Build a well-structured, technical website that works equally well for a B2B audience and for paid advertising. It had to show the company's expertise, how easy it is to work with them and real completed projects.

What we did

• Created a unified visual concept: strict and engineering-minded, yet modern and clear.
• Gave each core service its own landing page: low-voltage systems, electrical, security and fire alarms. Ads can now be tuned to each service precisely, which brings more enquiries.
• Planned an SEO structure with room for future growth and promotion.

Prototype

Home page

Portfolio

Projects open in pop-ups with a filter by building type, so browsing the work is quick and easy.

Every page has conversion points: an estimate calculator, quick enquiry buttons, contact buttons and a responsive map.

The result

A complete corporate website that brings in enquiries and builds trust in the brand. It combines a clean design, an engineering character and a well-thought-out structure. Split by service and easy to navigate, it is ready for large-scale advertising and SEO.

Project team

• Yaroslav Yasinsky: development and project management
• Evgenia Lis: design