Sila Chteniya
Website, SEO and ads for a Moscow speed-reading school: more than 200 enquiries a year through the site.
- Client
- Сила Чтения
Website and marketing for Sila Chteniya ("The Power of Reading"), a speed-reading school in Moscow. We researched competitors and the audience, designed a modern, easy-to-use interface and built the site on Tilda. Then we did SEO and launched advertising. Today the website brings the school more than 200 enquiries a year.
Goals
- Refresh the website design to make it modern and easy to use.
- Attract new students through the website and ads.
- Provide ongoing support for the site and the ad campaigns.
Research
We studied competitors and successful education platforms to understand industry trends and what works best. We gathered insight into the needs and behaviour of prospective students, and used Google Keyword Planner and Yandex Wordstat to pick keywords for SEO and ads.
Design
The site is bright and lively, and works equally well for children and their parents. A rich but balanced palette sets an engaging learning mood, crisp modern typography is easy to read, and a clear structure makes navigation simple.
Ads
The result
The website has become the school's main source of new students. A friendly interface, SEO and ads together deliver more than 200 enquiries a year, a steady flow of new students.
Project team
- Yaroslav Yasinsky: idea and development
- Evgenia Lis: design
- Alina Battalova: design