Case study · 2026
Inter Stal
A custom-built online store for a steel supplier on its own CMS: over 20 leads on the very first day of ads.
- Client
- Inter Stal
- Year
- 2026
- Services
I built a website for the Inter Stal steel supplier from scratch. On the very first day of ads it brought in more than 20 leads.
There is no WordPress, Tilda, OpenCart or any other off-the-shelf CMS here: I wrote a custom management system around how a steel stockyard actually works. The goal was not just "pretty", but a fast, clear online store that converts traffic from SEO, Yandex Direct, Google Ads and other channels into enquiries.
The video above walks through how everything works and why it was built this way.
Catalogue and product pages
- A rolled-steel catalogue with clear category navigation
- Smart search across products and specifications
- Filters for rebar, pipes, beams, sheet, channel and other categories
- Prices per piece, per linear metre, per square metre and per tonne on each product
- Automatic price list in PDF and Excel
- Cart and one-click purchase
- Enquiry forms and several ways to get in touch
- Delivery, pickup, payment and returns
- Real reviews and photos of deliveries
- A responsive version for smartphones
SEO and speed
- SEO copy for categories and products
- Schema.org structured data for Google and Yandex
- Internal linking
- Load-speed optimisation and automatic image compression
- sitemap.xml, robots.txt, product feeds and llms.txt
- Ready for promotion not only in Google and Yandex, but in AI search too
Custom admin panel
- Catalogue and specification management
- Bulk price updates
- An SEO manager for titles, descriptions and other metadata