EraStroy

A website for a Moscow maker and supplier of suspended ceilings: Grilyato, Armstrong, slatted, cassette and other systems. The company installs and services ceilings and helps choose one for any space.

The task

Show that this is a manufacturer rather than a reseller, help people pick a ceiling for their type of space, and lead them to book an engineer's visit or come to the showroom.

What we did

• A first screen with the offer, a slider of real projects and a catalogue button.
• Four benefits: any payment method, the right balance of price and quality, their own Moscow warehouse and a manufacturer's warranty.
• Choice by type of space: flats, hotels, entrance areas, restaurants, schools and clinics, business centres and industrial sites.
• An "everything in one place" catalogue with real prices for every type, size and colour.
• A "beware of fakes" block: metal thickness written into the contract, certified products only, a reinforced frame and a warranty on all work.
• Completed projects, each labelled with its ceiling type.
• An engineer's visit with every material sample, smooth logistics across Moscow and the region, and an invitation to the showroom.
• A public-procurement supplier badge on key blocks as a sign of reliability.

Website design