Glowly

The goal: grow online bookings for Glowly, a nail salon in Manhattan, and make ad analytics transparent.

Results, January to October 2025

• 1,170 bookings through the website
• $128,166+ in revenue from those bookings
• 15,100 clicks from ads
• 2,414 route requests on Google Maps
• Google Ads budget: $15,300+

Every ad dollar came back as roughly eight dollars in revenue.

What we did

Connected Zenoti analytics. We linked the Zenoti booking system to Google Tag Manager to track every booking that came from ads, both on the site and in the external widget.

Built a one-page website. A modern landing page focused on visuals, easy service selection and conversion. The design is light and clean, in violet and peach tones that match the salon itself. It covers services, reviews, FAQs and a choice of Manhattan locations.

Set up conversion tracking. Every booking is sent as an event to Google Ads and Analytics, so cost per lead and ROI are measured precisely.

Launched an SEO blog. Useful articles on nail care and service guides: Russian manicure, Strong Gel, pedicure and more.

Instagram ad creatives

Website design

SEO blog

The blog is steadily lifting the site in Google: 537 clicks (+18%) and 18.3K impressions (+39%) from search over the last 28 days. That is extra free traffic and brand awareness.

Project team

• Yaroslav Yasinsky: ads and front-end
• Polina Nefedova: design and SMM