DEMI

DEMI, a school furniture manufacturer, already had a corporate website with a full catalogue, news and public procurement sections. But it converted cold ad traffic poorly and was not built for winning B2B clients directly.

The goal

Create a separate landing page focused purely on lead generation: enquiries from schools, kindergartens, distributors and municipal buyers.

The approach

Simple and instantly clear. The first screen states the key offer straight away: "School furniture made to standards, with a warranty and on time", backed by real numbers and a call-to-action button. Buyers and school heads see the value and start to trust the company within seconds.

Social proof. More than 2,500 schools across Russia, photos from the factory and completed projects show the company's experience. The copy is written for B2B: no fluff, just facts and visual proof.

A personal form. The block "Find out which schools in your city we have already worked with" makes the enquiry feel personal and lifts response rates.

Clear steps. A short outline shows that the company handles everything, from measuring to delivery and installation.

Delivery across Russia. A separate focus on fast delivery and reliable logistics partners removes doubts for buyers in other regions.

The result

A landing page with a clear structure, fully tuned for ads and an inbound flow of B2B leads. It complements the main website, works as a standalone sales tool and brings in enquiries without overloading visitors.