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Yandex Direct search campaigns: setup and optimisation, advanced level

Keywords, campaign structure, competitor analysis and ad optimisation for Yandex Direct search campaigns.

I show how to set up and optimise Yandex search ads at an advanced level.

You'll learn

  • how to choose keywords properly;
  • how to structure campaigns;
  • how to analyse competitors;
  • how to optimise ads for better results.