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Yandex Advertising Network 2.0: cutting bots and improving traffic quality

Where spam traffic in the Yandex Advertising Network comes from, how I spot and cut it, and which strategies actually work.

How do you stop wasting budget on the Yandex Advertising Network? In this video I break down where spam traffic comes from, how I spot and cut it, and which strategies actually work.

I show how I clean out irrelevant placements, set up bid adjustments and choose the right conversions and bidding strategies. I go through real cases and explain what to do when the spam keeps coming and Yandex support just shrugs.

If you work with Yandex Direct, this video will save you money and nerves. But it's not a magic pill or a 100% recipe: Yandex's algorithms will always find a way to surprise you. We're in the same boat, so I'd love to hear what helps you improve traffic quality on the network.

Advertising

Case study: a canopy manufacturer on Yandex Direct

318+ form leads, 305 phone clicks and 24,000 visits in one season. What worked, what didn't, and how I kept lead quality in check.

1 min read
Advertising

My first $10,000 spent on Google Ads: what I learned

Google is more stable than Yandex, fraud is everywhere, and US ads don't cost a fortune. Four takeaways after my first $10,000 in ad spend.

1 min read
Advertising

How to exclude junk placements in Yandex Direct Campaign Master

Campaign Master doesn't let you exclude placements directly. Here's the workaround via the stats report to stop wasting budget on junk sites and apps.

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