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How to exclude junk placements in Yandex Direct Campaign Master

Campaign Master doesn't let you exclude placements directly. Here's the workaround via the stats report to stop wasting budget on junk sites and apps.

Here's how to exclude irrelevant placements in Yandex Direct's Campaign Master: step by step, we turn off ads on sites and apps that bring no results and just burn budget.

Instructions

  1. Open the stats report in a manual campaign (Unified Performance Campaign or Ad Network).
  2. Choose "Placements" in the stats. You'll get a link like this:
https://direct.yandex.ru/registered/main.pl?cmd=showStat&ulogin=your_login&cid=111111111&detail=Yes&types=days&single_camp=1&stat_type=moc&show_stat=1&date_from=2024-09-27&date_to=2024-10-27
  1. Copy the ID of your Campaign Master campaign.
  2. Replace cid= in the link with the Campaign Master ID and press Enter.
  3. Select the junk placements and block ads on them.
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