All posts
AdvertisingVideo

Yandex Direct for beginners: Campaign Master from scratch, step by step

From sign-up and choosing goals to ads, budget and analysing results: launching your first Yandex Direct campaign.

I show how to set up Yandex Direct step by step if you're just starting out. We build a Campaign Master campaign from scratch: from signing up and choosing goals to setting up and optimising ads.

You'll learn

  • how to choose keywords;
  • how to set the budget;
  • how to analyse results and improve performance.
Advertising

Case study: a canopy manufacturer on Yandex Direct

318+ form leads, 305 phone clicks and 24,000 visits in one season. What worked, what didn't, and how I kept lead quality in check.

1 min read
Advertising

My first $10,000 spent on Google Ads: what I learned

Google is more stable than Yandex, fraud is everywhere, and US ads don't cost a fortune. Four takeaways after my first $10,000 in ad spend.

1 min read
Advertising

Yandex Advertising Network 2.0: cutting bots and improving traffic quality

Where spam traffic in the Yandex Advertising Network comes from, how I spot and cut it, and which strategies actually work.

Video