Architect Roman Khokhlov

Website and marketing for Roman Khokhlov, a Moscow architect whose company builds single-storey Scandinavian-style homes with flat roofs.

We ran market research, designed and built the website on Tilda, set up SEO and launched paid search. In just three months the website brought the company four turnkey house-building contracts.

Goals

• Build a modern, easy-to-use website that shows off the company's experience with Scandinavian-style homes.
• Set up SEO and Yandex Direct ads to bring in a steady flow of enquiries for new builds.

Research

We studied competitors and leading construction companies to understand market trends and what works best. We also looked at what people actually weigh up when choosing a turnkey home builder. Using Google Keyword Planner and Yandex Wordstat, we mapped search demand and keywords for SEO and ads.

The research gave us a clear value proposition and the company's key advantages, and shaped a website designed to turn visitors into enquiries.

Design

The architect himself is the centrepiece. High-quality photos of the founder run through the whole site, building trust and giving the brand a personal face: people would rather buy from people than from faceless companies.

3D renders

The result: houses that got built

Homes built from enquiries that came through the website.

Project team

• Yaroslav Yasinsky: development and marketing
• Evgenia Lis: design