Stroy Mir Karkasov

Client: a construction company that builds frame houses and country homes in Moscow and the region.

The goal: build a website that sells and set up a lead-generation system from paid search and SEO.

What we did

Built a modern website. A catalogue filtered by house type and size, a price calculator, photos of finished homes, video reviews and a promotions section. The design is restrained and clean: warm wood tones and yellow call-to-action buttons.

Set up analytics in Yandex Metrica. We implemented full end-to-end analytics: form leads, calls, messenger clicks, add-to-cart events and price calculations. 12 goals in total, including automatic data collection and booking tracking.

Launched Yandex Direct and Google Ads. We worked out keywords by region, house type and selling points, split campaigns into search and the Yandex Advertising Network, and added auto-targeting and UTM tags for end-to-end analytics.

Started the company's Telegram channel. We built a content strategy around posts with homes, reviews and offers. In the first months the channel grew to 1,000+ subscribers.

Results, August 2024 to October 2025

• 205.9K visits, 180.8K of them from ads
• 102.2K unique visitors
• 774K page views
• average time on site 2 min 23 sec
• 3.76 pages per visit
• bounce rate only 11.6%

Summary

• One system for marketing and analytics
• More than 200,000 visits and 33,000 enquiries and actions on the site
• More trust through content and reviews
• A Telegram community of 1,000+ subscribers
• A well-tuned campaign structure and a steady flow of leads

Website

Telegram community

Conclusion

A full-cycle approach, from the website and analytics to ads and content marketing, filled the whole sales funnel: from the first click to a consultation and a price estimate.