SidingMT

The task: build a landing page that earns trust within seconds and converts Yandex Direct traffic into enquiries well. The concept rests on clean visuals, clear offers and a well-planned user journey.

The first screen

It signals professionalism straight away: a large photo of a finished house, a precise headline and a "calculate the price" button. Within seconds the visitor knows they have found a contractor who handles everything turnkey.

Proof and product range

A gallery of finished homes and a section with siding options show real experience and give a sense of choice. These sections hold attention and build trust.

The quiz

One of the page's main marketing tools. The quiz draws the visitor into choosing materials and gently leads to an enquiry: after completing it, the chance of getting in touch almost doubles.

Page logic

The whole structure is built to warm visitors up: offer, proof, engagement and a final call to action. Every block leads naturally to the next step: leave an enquiry or book a site measurement.

The result

A high-converting landing page optimised for ads and SEO, with the right emphasis in the copy and clean visuals.

The full home page design

Project team

• Yaroslav Yasinsky: marketing and development
• Evgenia Lis: design