Lingerie store

About the client

A brand of seamless women's lingerie with stores in shopping centres across Moldova.

The problem

Before we stepped in, the ads were bringing followers from neighbouring areas where delivery wasn't possible. The audience was untargeted, and follows rarely turned into sales.

The solution

Targeted advertising:

• tight targeting within 3-5 km of the shopping centres;
• campaigns optimised for the target audience;
• a focus only on people who can actually receive an order.

Reputation work:

• created and designed a Google Business Profile from scratch;
• set up collecting and handling reviews;
• reply to reviews regularly to build trust.

Creatives

Results over 2 months

Month one: 19 November to 19 December 2025

• impressions: 230,067
• link clicks: 6,311
• unique clicks: 5,406
• Instagram follows: 807
• Direct conversations: 59

Month two: 19 December 2025 to 19 January 2026

• impressions: 373,579
• link clicks: 9,115
• unique clicks: 7,477
• Instagram follows: 943
• Direct conversations: 55

Summary

Precise geo-targeting solved the untargeted traffic problem, and more new customers came to the stores. The Google Business Profile strengthened the brand's local presence and trust.

The work continues. Next, the focus is not just on followers but on:

• growing the base of potential customers;
• increasing the share of Direct enquiries;
• scaling the ads to other cities to widen the delivery area.