Case study
Business Mind Game
VK community design for business coach Nina Rubstein's free online course: avatar, covers, banners and menu.
- Client
- Нина Рубштейн
"Business Mind Game": a free 10-day online course by business coach Nina Rubstein that helps people think through their own business idea in detail.
The task
Create one consistent design for the game's VK communities: avatar, group covers, feed and message banners, and the menu.
What we did
- SF Pro Display and an upbeat red-to-orange gradient from #ed402b to #ffac30.
- Photos of Nina in black and white to tie them together visually.
- Frames as a running element, from narrow horizontal covers down to the tiny avatar.
- An avatar that reads at a small size and fits a circle, in white and colour versions.
- Covers for the main group and the three lesson groups, a sign-up banner, message banners and lesson post covers.
- Menu icons, a winner banner and pages for the leaderboard and the referral programme.
Project presentation
