All work
Case study · 2019

Accountant Elena Frolova

An outsourced accounting website: services, a cost estimate and the accountant's personal brand.

Client
Елена Фролова
Year
2019
Accountant Elena Frolova

A website for Elena Frolova, an accountant who keeps the books for businesses remotely for 30% of an in-house employee's salary.

The task

Build the site around a personal brand: show that a real person handles the accounts, not a faceless firm.

What we did

  • A light business design with Elena herself at the centre.
  • A cost estimate for outsourcing right from the first screen.
  • A block on the client's pain points: HR, bookkeeping and tax records, inspections and filing reports.
  • Services: bookkeeping, payroll, HR paperwork and tax accounting.
  • How she differs from outsourcing firms, and client reviews.
  • A separate mobile version.

The whole site (mobile version)

Accountant Elena Frolova