Wood Scape
Website development for Wood Scape, a Moscow-based company specializing in the production and supply of decking boards across Moscow and the surrounding region. The project involved building a full-scale e-commerce store from scratch, ensuring a seamless shopping experience for customers. To drive traffic and generate sales, we implemented a comprehensive advertising strategy, launching targeted PPC campaigns in Yandex Direct and Google Ads.
The main Goals of the project
- Develop a high-performing e-commerce website.
- Optimize the website for search engines and launch targeted PPC campaigns in Yandex Direct and Google Ads to attract high-intent buyers.
Marketing Research
We conducted comprehensive marketing research to ensure the website effectively attracts and converts high-intent customers. This included analyzing competitor websites, identifying market trends, and studying customer preferences in the decking materials industry. Based on these insights, we developed a high-converting website prototype, carefully structuring the content and user journey to maximize engagement and lead generation.
Main Page design
Based on the sales-driven prototype, we developed a modern and visually appealing website design that aligns with Wood Scape’s premium brand identity.
Product Pages
The project also included the development of advanced product pages and a custom shopping cart, ensuring a seamless purchasing experience. Each product card allows users to:
- Select product options – Customers can choose the decking board color and size to match their needs.
- Flexible pricing display – Prices are available in two formats: per square meter (m²) and per linear meter, providing transparency and convenience.
- Dynamic image gallery – When selecting a different color option, the product image in the gallery automatically updates to reflect the chosen variant, enhancing the visual shopping experience.
Installation Service Page
In addition to the e-commerce store, we developed a dedicated service page for decking board installation, providing potential customers with a seamless experience from product selection to professional assembly. The page includes detailed service descriptions, pricing information, and a step-by-step breakdown of the installation process, ensuring clarity and trust.
Who Worked on the Project
Yaroslav Yasinsky
Developer & Marketing
Evgeniya Lis
Designer
We will listen to you, dive into the task, share our vision, and calculate the project cost
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