Speed Reading School
Website development and marketing for Sila Chteniya, a Moscow-based speed reading school. The project involved market research to analyze competitors and target audience needs, UI/UX design for a modern and user-friendly experience, and full website development on Tilda. Additionally, SEO optimization and advertising campaigns were implemented to attract new clients. The result is a high-performing website that enhances the school's online presence, improves engagement, and drives consistent lead generation.
The main Goals of the project
- Refresh the website design to create a modern, user-friendly interface.
- Attract new clients through the website and targeted advertising.
- Provide ongoing support for website management and advertising campaigns.
Marketing Research
We conducted a comprehensive marketing research process to ensure the website and advertising strategy effectively attract the target audience. This included analyzing competitor websites to identify industry trends, studying successful educational platforms to understand best practices, and gathering insights on the needs and behaviors of potential students. Additionally, we performed search traffic analysis using Google Keyword Planner and Yandex Wordstat to determine the most relevant keywords for SEO and ad targeting.
Website Design Concept
The website design for speed reading school is bright, engaging, and visually appealing, effectively catering to both children and their parents. The color scheme is vibrant yet balanced, creating an inviting and dynamic learning atmosphere. The typography is clear and modern, ensuring easy readability, while the structured layout enhances navigation and user experience.
Ads Copy
Results
The website serves as the primary source of client acquisition for Sila Chteniya speed reading school. Through a combination of an optimized user experience, targeted SEO strategies, and advertising campaigns, the site consistently generates high engagement and conversions. As a result, more than 200 applications for enrollment are submitted through the website each year, ensuring a steady flow of new students.
Who Worked on the Project
Yaroslav Yasinsky
Developer & Marketing
Evgeniya Lis
Designer
We will listen to you, dive into the task, share our vision, and calculate the project cost
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