Russian Nails Corporation

Managed targeted advertising campaigns for Russian Nails Corporation, a New York-based manicure salon offering professional nail services and training for aspiring technicians, ensuring precise audience targeting and increased client engagement.

The main Goals of the project

Increase brand recognition among the target audience.
Ensure a stable influx of new clients through effective targeted advertising.
Launch an eCommerce platform for selling professional gel polishes produced in-house, catering specifically to manicure professionals.
Optimize communication between the nail school and its students through email marketing and social media engagement, ensuring seamless interaction and support.
Set up and refine Google Ads campaigns to enhance visibility and attract potential clients through strategic paid advertising.

Marketing Research

We conducted in-depth market research, analyzing audience preferences, competitor strategies, and emerging trends. This provided valuable insights into user behavior, enabling a data-driven approach and ensuring our marketing tactics resonated with the target audience. We identified four key interest groups to refine and optimize targeting. This included direct interests closely aligned with the brand, lookalike audiences modeled after current clients, indirect interests that expand our reach, and retargeting segments designed to re-engage previously interested users.

Performance Design

We created visually appealing advertising banners and utilized placements across Facebook Feeds, Instagram Feeds, and Reels to capture attention and increase engagement among the target audience.

Landing Page

We created a landing page for the company featuring testimonials, case studies, pricing, course highlights, and key benefits, serving as the final step to convert visitors into customers.

Email Marketing

We utilized email marketing to nurture leads, implement retargeting strategies, and enhance customer retention, ensuring continuous engagement and increased conversions.

E-commerce

We launched an e-commerce store for gel polishes and other tools for nail technicians, featuring a loyalty program to boost customer retention and repeat purchases.

Advertising Campaign Snapshots

The statistics for the year cover all areas of the company, including the nail school and manicure services. They also include data from Facebook Ads campaigns, reflecting overall performance and advertising effectiveness.

304.864+

impressions

10.354+

Total Clicks

2.224+

Total New Followers from Ads

778+

Total New Sales from Ads

Google Ads Snapshots