Online Metal Shop
We developed and implemented a comprehensive digital marketing strategy for Alyans Metall, focusing on their website alyans-metall.ru. This included setting up and optimizing PPC campaigns to generate a consistent flow of high-quality leads. Additionally, we enhanced the website's SEO, improving its search visibility and organic traffic. By combining paid search and SEO, we established a stable client acquisition channel, significantly boosting the company's online presence and sales performance.
The main Goals of the project
- To establish a steady stream of new clients from the website through effective pay-per-click (PPC) advertising.
- Enhance the site's presence in search engine results through targeted SEO optimization efforts.
Marketing Research
We conducted an analysis of the existing website, examined competitors' websites, and held an in-depth interview with the client to understand the company's operations, services, strengths, and weaknesses. We also conducted an analysis of search traffic using Google Keyword Planner and Yandex Wordstat, which allowed us to identify the most relevant product categories.
Target Audiences
- Created 10+ target groups by splitting product categories into keyword-based PPC campaigns.
Ads Copy
The PPC campaign included diverse placements: search ads for high-intent users, display banner ads to boost brand visibility, and shopping ads in product galleries, dynamically showcasing the latest assortment with images, prices, and descriptions. This ensured broad reach and effective targeting.
Ads Results
Over a year of collaboration, we achieved significant results through PPC advertising: 561 targeted inquiries from the website, 228 WhatsApp clicks, 1,227 phone clicks, and 5,868 unique visits to the contact page. These metrics demonstrate the effectiveness of our campaigns in driving high-quality engagement and leads.
Seo Optimization
We implemented SEO optimization for the website, achieving over 14,000 targeted visits from commercial search queries within a year. This result highlights the effectiveness of our strategy in driving high-quality traffic and improving the site's visibility in search engines.
Who Worked on the Project
Yaroslav Yasinsky
Marketing
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