Katya Young Studio

Managed targeted advertising campaigns for Katya Young Studio, a network of buccal massage studios in New York, specializing in advanced facial massage techniques. Ensured precise audience segmentation and strategic messaging to enhance brand visibility, drive client acquisition, and establish the studio as a leader in holistic beauty and wellness services.

The main Goals of the project

Increase brand recognition among the target audience.
Ensure a stable influx of new clients through effective targeted advertising.
Additionally, there was a task to develop a booking system using the Square API, as Square did not have built-in analytics tools.

Marketing Research

Conducted an in-depth marketing research phase, analyzing both direct and indirect competitors. This included reviewing their social media profiles, advertising banners, pricing strategies, lead magnets, unique selling propositions, and content approaches. The research provided valuable insights into market trends, audience preferences, and competitive positioning, serving as the foundation for a targeted and effective marketing strategy.

Performance Design

Developed tailored banner designs based on in-depth audience analysis, targeting five key demographic groups. Each banner was customized to resonate with the unique needs, preferences, and motivations of its audience segment. By incorporating relevant messaging, visuals, and call-to-actions, the designs effectively captured attention, drove engagement, and aligned with the distinct interests of each target group, ensuring maximum impact and conversion potential.

ChatBot

In addition, we implemented a smart AI-powered chatbot tailored specifically for the company’s needs. Available 24/7, it provides instant responses to client inquiries, seamlessly managing appointment bookings by accessing staff availability, sharing pricing details, promoting unique offers, and addressing both essential and general questions. This solution significantly reduced the workload on the sales team, especially during nighttime hours when the studio is closed, enhancing efficiency and customer satisfaction.

Email Marketing

We also leveraged email marketing by crafting engaging newsletters featuring valuable and informative articles tailored to the interests of the target audience. Each email provided tips, insights, and trends related to beauty and wellness, building trust and authority. To maximize conversions, every newsletter concluded with a compelling call-to-action, encouraging recipients to book appointments, explore exclusive offers, or learn more about the studio's services. This approach fostered stronger client relationships and increased engagement.