Architecture of Steel
Website development for Architecture of Steel, a Moscow-based manufacturing company with a 4,500+ square meter production facility specializing in metal structures. The project involved creating a series of 10 high-converting landing pages, each dedicated to a specific product category, including carports, patios, terraces, gates, and fences. Our team conducted market research to analyze competitors and customer preferences, developed a user-friendly UI/UX design, and built fully optimized websites on Tilda. As a result, the website has generated more than 18,000 targeted leads!
The main Goals of the project
- Create a series of targeted landing pages optimized for user experience and lead generation.
- Implement targeted advertising campaigns to drive traffic and convert visitors into customers.
Marketing Research
We conducted an in-depth marketing research process to ensure the landing pages were not only visually appealing but also highly effective in generating leads and conversions. This included multiple strategy calls with the client to deeply understand their business, target audience, and key value propositions. We also analyzed competitor websites to identify industry best practices, common pain points of potential customers, and areas where Architecture of Steel could stand out.
First Screens of the Landing Pages
The first screens of the landing pages were strategically designed to instantly capture attention, build trust, and drive conversions. Each landing page was tailored to its specific product category (carports, patios, terraces, gates, fences) while maintaining a cohesive brand identity.
One of the landing pages
Premium Landing Page Strategy
One of the key hypotheses was to create a premium landing page that showcases the client's finest, high-value products in an elegant and sophisticated design. The goal was to emphasize exclusivity and craftsmanship, positioning the brand as a leader in the premium segment.
Results & Achievements
Over the course of four years, the website has successfully generated more than 18,000 high-quality leads, establishing itself as a powerful tool for customer acquisition. Each inquiry is seamlessly integrated into the CRM system, ensuring efficient lead management and follow-ups.
Who Worked on the Project
Yaroslav Yasinsky
Developer & Marketing
Evgeniya Lis
Designer
We will listen to you, dive into the task, share our vision, and calculate the project cost
Shall we discuss your project?