Aqua Baby
We developed a multilingual website for AquaBaby, a well-known network of children's swimming pools in Kazakhstan. The goal was to create an engaging, user-friendly, and visually appealing platform that effectively presents the company's programs for infants and young children.
The main Goals of the project
- The primary goal was to modernize the website's design, making it more visually appealing, user-friendly, and engaging for parents. We aimed to create a bright and inviting interface that reflects AquaBaby’s fun and professional approach to children's swimming.
- To accommodate a wider audience in Kazakhstan, the website was developed in two languages: Kazakh and Russian. This ensures accessibility for both language groups, improving user experience and expanding the potential customer base.
- Since AquaBaby had an established online presence, it was crucial to maintain its SEO rankings during the website update. We implemented best practices to ensure a smooth transition without losing search engine positions. Additionally, we optimized content and technical SEO elements to enhance visibility and attract even more visitors to the site.
Marketing Research
We conducted an analysis of the existing website, examined competitors' websites, and held an in-depth interview with the client to understand the company's operations, services, strengths, and weaknesses. Based on this research, we developed a wireframe prototype of the website to prepare for the design phase.
Main Page Design
We designed a concept for the landscaping company Aqua Baby based on competitor analysis and the client's existing branding.
Personalized Coach Pages
Each AquaBaby coach has a dedicated personal page showcasing their achievements, qualifications, and experience. These pages help parents make informed decisions when choosing a trainer for their child.
Dedicated Training Page for New Instructors
In addition to children's swimming programs, AquaBaby offers professional training for new instructors, helping them master the skills needed to teach infant and early childhood swimming.
First Screens of the Landing Pages
Each landing page was strategically designed to match its specific service category, ensuring a visually appealing, informative, and conversion-focused experience for users.
Seo results
To ensure AquaBaby maintains a strong online presence, we continue working on organic SEO promotion while preparing for the launch of Google Ads campaigns to attract even more visitors.
Who Worked on the Project
Yaroslav Yasinsky
Developer, Marketing
Podgur Anastasia
Designer
We will listen to you, dive into the task, share our vision, and calculate the project cost
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