Online Door Store
Comprehensive PPC promotion for the online door store 3dveri.com, which operates across Russia. The project focuses on setting up and optimizing advertising campaigns Yandex Direct to increase website traffic, generate high-quality leads, and boost online sales. Strategies include keyword research, audience targeting, ad performance analysis, and cost optimization to achieve maximum ROI for the client's business.
The main Goals of the project
- To establish a steady stream of new clients from the website through effective pay-per-click (PPC) advertising.
Marketing Research
We conducted an analysis of the existing website, examined competitors' websites, and held an in-depth interview with the client to understand the company's operations, services, strengths, and weaknesses. We also conducted an analysis of search traffic using Google Keyword Planner and Yandex Wordstat, which allowed us to identify the most relevant product categories.
Target Audiences
- Branded Keywords: high-intent and highly targeted users searching for well-known door brands.
- Keyword Grouping by Door Categories: thermal Break Doors, Doors for Homes, Glass Door and e. t. c..
Placements
We launched a PPC advertising campaign using diverse placements: search ads targeting high-intent users, display banners for broad visibility, and dynamic shopping ads connected to the website's product catalog. The product gallery automatically updated with the latest assortment, showcasing images, prices, and descriptions. This combination ensured precise targeting, maximized reach, and streamlined the user journey from discovery to purchase.
End-to-end analytics
We implemented end-to-end analytics to measure the website’s performance and profitability. We tracked key metrics to ensure a clear understanding of ROI and the effectiveness of marketing efforts. The analytics setup provided detailed insights into user behavior, conversions, and revenue, enabling data-driven decisions to optimize the website’s performance. Below is the performance data for the specified period: 08.01.2024 — 12.01.2024.
Who Worked on the Project
Yaroslav Yasinsky
Marketing
Lis Evgenia
Web Designer
We will listen to you, dive into the task, share our vision, and calculate the project cost
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