🤑 It's been a while since I shared a work update. This year, I’ve spent my first $10K+ on Google Ads for client projects — and I’m genuinely happy about it, since it’s all still pretty new to me.
4 out of 5 ad accounts launched successfully, but the photographer's website in New York is turning out to be expensive. Yep, $10 per click in NYC search campaigns is a real thing. 😰 It’s still unclear how to break even there, but I’m working on it.
Here’s what I’ve learned so far:
💃 Up next on my list: diving into YouTube Ads — a potentially powerful traffic source. Once I gain more experience and case studies, I might even run a chill little workshop.
Happy summer to everyone — don’t forget to take breaks and enjoy life!
💬 If you have questions about running Google Ads for websites — feel free to ask, I’d be glad to help.
4 out of 5 ad accounts launched successfully, but the photographer's website in New York is turning out to be expensive. Yep, $10 per click in NYC search campaigns is a real thing. 😰 It’s still unclear how to break even there, but I’m working on it.
Here’s what I’ve learned so far:
- Getting started with Google Ads is no joke — you have to learn 3 tools at once: Tag Manager, Analytics, and Ads. But in return, the analytics capabilities are next-level.
- Google is way more stable than Yandex. Everything runs smoothly and predictably. In six months, I’ve never had a campaign just stop working because of some random update. There were slight cost-per-lead spikes (up to x1.5) during holidays, but it all stabilized by the end of the month.
- Fraud is everywhere. Yandex has it, Google has it. You can't fully avoid it. The best solution is to use more complex lead forms and set up proper conversion tracking.
- The idea that advertising in the U.S. is insanely expensive is a myth. Even with a modest $500–1000 monthly budget, it’s possible to run a decent campaign.
💃 Up next on my list: diving into YouTube Ads — a potentially powerful traffic source. Once I gain more experience and case studies, I might even run a chill little workshop.
Happy summer to everyone — don’t forget to take breaks and enjoy life!
💬 If you have questions about running Google Ads for websites — feel free to ask, I’d be glad to help.


