Sometimes I step out of ad dashboards to give clients new websites
Four projects from this year: an engineering company's website, a B2B furniture landing page, a booking system on the Square API and a site for an urban landscaping firm.
This year our team launched several notable projects for companies in different industries. Here's what came out of it.
1. SPECTR
The company installs low-voltage, security and fire-alarm systems and electrical wiring in government buildings, residential complexes, shopping centres, warehouses, offices and restaurants.
The key services each have their own landing page:
This structure makes it easy to run ads flexibly and handle enquiries well. The portfolio opens in pop-ups with filtering and sorting by building type. The site is ready to scale for both SEO and paid search.
2. DEMI
A school furniture manufacturer, B2B. The company already had a corporate website but needed a separate landing page for paid search. On one page:
- information about the company;
- portfolio;
- a catalogue with filters, variants, options and categories;
- a cart.
The result is a handy client acquisition tool that's ready for advertising. We'll keep supporting and optimising it.
3. A booking system for Square
An online booking system built on the API of Square, the US CRM platform, and one of the most technically complex projects of the year. It's a modern single-page app with:
- location selection;
- service selection with options;
- a service cart;
- date and time selection;
- a waitlist;
- checkout with card on file;
- booking management.
The main goal was to build custom analytics into the booking flow. Square's built-in tools weren't enough even for a basic Google Analytics integration.
4. RAATEK
The company landscapes urban spaces: playgrounds, public gardens and parks. We built a modern business-card website for its B2B audience, covering:
- services;
- portfolio;
- work stages;
- achievements;
- contacts.
The site is bright, friendly and functional, and it highlights the company's expertise.
Summary
Each project had its own goals and quirks, but they share well-thought-out architecture, attention to detail and a focus on results. New projects are in progress, and we'll share them later.
